AIExplainer
Ethics & Safety Intermediate 2 min read

What is selection bias?

A type of error that occurs when a sample is collected in a way that is not representative of the population

Selection bias happens when the way you choose or collect data influences the outcome, making it unfair or inaccurate. This can lead to incorrect conclusions or decisions.

Imagine you're trying to determine the average height of people in a city, but you only measure the heights of people who play basketball. Your sample would be biased towards taller people, giving you an incorrect average height for the entire city.

A company conducts a survey about customer satisfaction, but only sends it to customers who have made a purchase in the last month. The results may not accurately represent the opinions of all customers, including those who haven't made a recent purchase.

Selection bias can occur in various fields, including medicine, social sciences, and business, whenever data is collected or sampled. It's essential to recognize and address selection bias to ensure the validity and reliability of research findings or business decisions.

One common misconception is that selection bias only occurs in intentional or malicious ways. However, it can also occur unintentionally, such as when a survey is only available online, excluding people who don't have internet access.

The concept of selection bias has been recognized for centuries, with early statisticians and researchers acknowledging the potential for biased samples. However, it wasn't until the 20th century that selection bias became a widely recognized and studied phenomenon in statistics and research methodology.

sampling bias selection error biased sampling

Three products for different needs — explore what’s relevant to you.